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Research papers

The index method

In this paper, a classification method (the index method) is proposed which aims to discriminate between members of two groups (e.g. buyers and non-buyers). The index method is compared with two-group discriminant analysis which is a standard and...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Leendert de Jonge, Walle M. Oppedijk van Veen
Company: Philips International
June 15, 1984
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Citation

de Jonge and Oppedijk van Veen (1984a, June 15). The index method. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-index-method


Research papers

A micro model of purchasing behaviour for consumer durable goods

This paper describes the background of a longitudinal study aimed at the development of a predictive model for the individual household's purchase behaviour concerning specific durable goods. Firstly, the setting of the problem is explained. Next,...

Catalogue: Seminar 1975: Market Modelling
Authors: Leendert de Jonge, Walle M. Oppedijk van Veen
Company: Philips International
June 1, 1975
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Citation

de Jonge and Oppedijk van Veen (1975a, June 01). A micro model of purchasing behaviour for consumer durable goods. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-micro-model-of-purchasing-behaviour-for-consumer-durable-goods